Have you ever been isolated because of a different view of consumption?

Have you ever been isolated because of a different view of consumption?

An insurmountable social dilemma

the business school circle is very strange. There are people from all walks of life in this circle, including those with private jets parked at home, and those who rush to work in small restaurants to earn money on weekends with state subsidies, but most of the students still come from middle-class families. There are a few pennies in the family that can afford the children to study abroad, but they are not so rich and can not afford to be squandered.

is such a group dominated by the children of the middle class, but the consumption atmosphere is extravagant. Perhaps it is because there are fashion weeks, first-class designers, various make-up brands, and indiscriminate bombardment by all kinds of merchants; perhaps it is because there are many rotten female students and places where women gather together, there will naturally be purchases born out of love for beauty.

most of the most stylish girls like to carry new bags from Gucci and LV, step on double Jimmy Choo and paint exquisite makeup, walk slowly down the stairs of business school, buy a Starbucks in the coffee shop and open the Mac in the public area. Unhurriedly began to knock on the essay. When it comes to four or five o'clock in the afternoon, I will pack up again, change into a pair of coconut sneakers, put on sports clothes that outline the body curve properly, and go to the school gym to work out. At this time, if there is a girl with a coach or MK on her back in the library and a girl in NB is seen in the gym, they will smile inadvertently, but that smile is meaningful and shows their unspoken sense of superiority.

"well, that girl just now memorized the coach on the rotten street. Maybe she bought it in Bicester discount Village?" Just wear a pair of New balance to the gym. Look at that little belly. It is estimated that the fried chicken in the school canteen is not eating less. "

Women's consumption mentality exists in the form of a chain of disdain. Those with LV look down on MK, those with MK look down on Radley, and those with Radley look down on backpacks. Those who carry schoolbags have no other bags to look down upon. They can only look down on the group of students who come to class with the bags issued by the school every day. Unfortunately, I am a student who goes to class with a bag, and my study is not very good.

Business students are a group with high standards and strict requirements, and most of the time, they will not tolerate people who are not "excellent" around them. There are only two points when this "excellence" is put into practice: one is to have money, and the other is to study well. The rich people try their best to live a fine life every day, from makeup to figure and even calorie intake. For such a delicate person, it can be tolerated that she is not good at her studies. "although she is not good at her studies, she is rich. People only need to graduate smoothly. Look at their skin. How many cans of blue girls have to be piled up?"

and the wave of people who are good at learning, because of high achievers' blessed identity, even if they show their poor identity everywhere, they dare not make it. After all, they are all waiting to hug their thighs when working in a group. "she has gone crazy recently and has completely given up dressing up, but she is so high achiever. If I were so high achiever, I wouldn't care about the image." The hardest group of people are like me, ask for money, don't have much money, spend a little money to buy food, buy a 30-pound foundation, you feel crazy; study, it's not so good, struggling on the brink of passing every day, and you're not qualified to just pass. In the end, such people can only get a sentence from their classmates: "how on earth did you go to the same university as me?" There is a cruel logic in the world of business students: if you are not good enough, you have to be out.

this kind of contest itself is not terrible, most rational people disdain entering the game, but when the contest involves "excellence" and makes a condition: those who avoid it have to be out. Because of the fear of loneliness, many people went to the gambling table in chaos. So everyone began to make every effort to be "excellent". From the beginning of the study, it evolved to skincare, makeup, and figure management.

in fact, in the beginning, there are many difficult foreign students like me, but people have to play subjective initiative, and no one wants to be trampled on at the bottom of the chain of disdain all the time. The first attempt is to study hard, but it will soon find that it doesn't work. After all, it is not taught in the mother tongue, and overcoming the language barrier requires a long-term accumulation, which is difficult to achieve results in the short term. There is only so much time in a day, even if you work overtime, it is still difficult to reach a high achiever's position. the difference is that from a poor student to an average student, you still don't get the aura of a high achiever.

as a result, some girls choose a fast upward path: join the buying army. Girls want to blend into the circle, what is missing is a common topic, while in the social circle of foreign students, the main topics are perfume, bags, and cosmetics. As long as you buy it, you have a user experience, you can get a word in, and as long as you can talk, someone will take you to play. This is also the fundamental reason why many parents complain that their children "haven't learned much knowledge in a few years, but their spending skills have grown a lot." Because it is too difficult to break through social dilemmas by gaining knowledge, spending money is the simplest, rude, and most effective way.

in this atmosphere, many girls no longer buy things because they are recommended or how much they want them, but just not to be left behind. Overseas college students have many fears that others can't see, one of which is loneliness.

Local students have long had good friends who grew up together. When they are in their twenties, it is very difficult to accept new friends, let alone Asian friends. To avoid loneliness, most foreign students can only huddle with the Chinese. Once anyone fails in a group, he has to face the long and endless loneliness alone. For fear of being isolated, it caused the girls to follow blindly, and the rich little sisters bought me, too, so that they could talk to them and they would take me to play.

Open your social life by shopping new chapter is so simple that you only need to buy a box of new eye shadow with popular color numbers, paint it beautifully and go to class the next day, and someone will soon ask you, "Hey, are you using golden peach color numbers today?" It's beautiful! I've always wanted to buy it! ". But this simplicity also comes at a price. You must keep up with it and not be left behind. Both golden peach and Kuala Lumpur, a love elixir, are going home like dominoes. Has been stuck in a bottomless pit ever since.

this consumption competition about "excellence" is not only limited to buying but also about forced promotion. Who went to London Fashion Week, Cannes Film Festival, and a concert by famous conductors. I want to go! But every ticket to a fine life is expensive. When talking about hobbies, not to mention badminton, table tennis, and golf, there will be a meaningful look at tennis and golf. "Wow, country bumpkin, golf is the only thing you know about expensive sports."

Girls spend a lot of money on self-improvement to put money on themselves, such as equestrian, foil, English speaking training, and European etiquette. Every course is learned exhausting with clenched teeth, for fear of being laughed at by others, and even more afraid that the training fee, which can be changed into bags of shoes, will be wasted. As long as you can post a small video of riding a handsome hurdle in your moments, you can instantly give other low-pressure gamblers 10,000 critical strike points, and you will be better tomorrow.

many people often scold the group of foreign students for spending too much money, but po Michelin restaurants, high-end skincare products, luxury bags, and shoes on ins every day. But there are some eyes and difficulties that outsiders can't feel.

as you run to the airport with a few hundred yuan boxes from Taobao, two girls holding a high-end box take a look at your box, then silently smile and shake your head; you can only bow your head in embarrassment, calculate the few living expenses left, and think about when to change the box.

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when all the girls around you are sitting around talking about the latest out-of-stock lipstick, you look dazed and say that you haven't paid any attention to it. Gradually, when the girls go shopping, but not you. The fear of being abandoned by a small group alone in a foreign country will weigh on your shoulders again and again.

even boys quietly put away the Nike bag they brought from China and replaced it with all kinds of fashion bags after coming to the UK for a few months. Everyone seems to be in a hurry to draw a line with their past self, "well, you see, I am no longer the rustic self I used to be, I will dress up, I am also very international, can you take me to play next time?"

the concept of consumption is often not brainwashed by businessmen under the influence of the environment but chooses the easiest way to cure the symptoms rather than the root of the problem when it is unable to get out of the social dilemma.